Garmin’s Black Friday deal: the Forerunner 255 is 50% off for true athletes.

The Garmin Forerunner 255 is a superb smartwatch for athletes at any level, and it’s genuinely comfortable to wear day to day. Normally listed at €349, Singles Day (also known as Double 11) offers an unusually good opportunity to pick it up for around half price. This campaign is effectively AliExpress’s Black Friday, and it’s widely regarded as the largest shopping event in the world.

Running from 11 November to 19 November (ending at 23:59), Singles Day / Double 11 is also one of the smartest times to get your pre-Christmas shopping done. AliExpress positions it as a global alternative to Black Friday, and each year it brings out fresh deals across a huge range of tech-including premium brands.

A standout example: during Double 11, the excellent Garmin Forerunner 255 drops by 50%, bringing it down to €171 instead of €349 when you use the code 11FR20 or S11FR20. Even with a quick search across the web, it’s hard to find evidence of it ever being sold at this kind of price.

If you want the watch at this promotional rate, it’s best not to hang about: stock shortages are common during the event. And once the campaign ends, the chances of seeing a deal of the same calibre on this model are very slim.

On this product, AliExpress highlights several buyer benefits: fast, free delivery, free returns within 15 days with a refund, the option to pay in 4 interest-free instalments, and a two-year manufacturer’s warranty.

Before you buy from the UK, it’s also worth keeping an eye on the checkout details: AliExpress may display prices in euros, but payment can often be made in pounds at the final step depending on your settings. It’s sensible to review VAT information and delivery estimates on the listing so you know exactly what to expect.

Finally, to help avoid disappointment during high-demand periods like Singles Day, take a moment to check the seller’s rating and recent customer feedback on the product page. It’s a quick way to confirm you’re ordering the correct Garmin Forerunner 255 version and that the dispatch timelines look realistic.

Why choose the Garmin Forerunner 255 smartwatch?

With its circular design and 46 mm case size, the Garmin Forerunner 255 is an excellent everyday smartwatch. It includes a wide set of health-tracking features, letting you keep tabs on your heart rate, VO2 max, sleep quality, stress level, and even track your menstrual cycle.

It’s also a highly capable training companion. The Garmin Forerunner 255 offers over 30 activity profiles, including running, cycling, yoga, swimming, and more-ideal for generating detailed performance statistics across different sports.

Beyond basic tracking, the watch can calculate your endurance score and your resistance to effort. Using those data points, it can estimate the optimal recovery time between training sessions. It can also recommend training programmes based on your current fitness, your capabilities, and your goals.

For navigation accuracy, it includes an ultra-precise multi-band GPS-particularly useful if you want reliable positioning on a hike or if you lose your bearings in the woods. The watch is also water-resistant down to 50 metres thanks to its 5 ATM rating, making it well suited to swimming, diving, and water sports more generally.

One of the biggest strengths of the Garmin Forerunner 255 is its battery life. With up to 14 days in normal mode and up to 30 hours in GPS mode, it lasts notably longer than many competing smartwatches. And as a connected watch, it also handles smartphone notifications (messages and calls) and supports contactless payments via Garmin Pay.

All in all, the Garmin Forerunner 255 is an excellent smartwatch-and with such a steep discount, it becomes far more affordable, which makes it even more compelling.

To find the 11.11 / Singles Day / Double 11 offer, head to AliExpress and look for the Garmin Forerunner 255 listing, then apply the code 11FR20 or S11FR20 at checkout.