Spotify: Soon you'll be able to 'chat' with the algorithm to get better recommendations.

Spotify has unveiled a feature designed to let users chat with its algorithm, unlocking even more tailored recommendations.

Spotify’s algorithm-responsible for suggesting tracks based on what each person likes-has long been one of the app’s standout strengths. The company even says that for 80% of users, personalised recommendations are the feature they value most. Now Spotify is rolling out a major update to that recommendation system: with Taste Profile, streaming users will soon be able to steer the algorithm themselves by editing the information Spotify has stored about their musical preferences.

Announced this March, the new feature is currently being tested in beta with Spotify Premium users in New Zealand. There’s no word yet on when it will be available in France, but the early signs look encouraging. Spotify says this new personalisation option “lets you see how Spotify interprets your tastes and fine-tune it yourself, giving you the ability to influence the content that appears on Spotify’s home page. It brings together everything you listen to-whether music, podcasts or audiobooks-from the artists and genres you love to the habits that shape your everyday life.”

How Spotify Taste Profile lets you change what Spotify thinks about you

Spotify works out your musical preferences by analysing what you listen to. With Taste Profile, you’ll be able to read the algorithm’s summary of your tastes. As shown in Spotify’s example, that overview includes music genres along with sample artists. The key point, however, is that you can manually add information that will affect Spotify’s future recommendations.

In the demo video, for instance, the user tells the system they want to hear more tracks by Justin Bieber-typing the request into a chatbot-style interface. You can also ask the algorithm to recommend fewer songs from a particular genre or a specific artist.

Separately, Spotify is also developing a feature called Prompted Playlist. As the name suggests, this addition would allow users to create playlists by describing what they want using a prompt-much as they would in ChatGPT or Gemini.