Ferrari is going through one of the most robust periods in its recent history. In 2025 it once again posted record financial results, with improving margins, an order book effectively filled through to almost the end of 2027, and a marked recovery in the share price after the steep drop in October last year.
Notably, all of this has happened even with a slight dip in sales volume. But chasing volume has never been Ferrari’s fixation. The principle set by its founder, Enzo Ferrari, still holds: “Ferrari will always deliver one car less than the market demands”.
That is why it may come as a surprise to hear the Italian brand is planning 20 new models by 2030, at a pace of five a year starting in 2026. It is a lot of launches, certainly, yet the aim is not to push volumes higher. Ferrari’s argument is “more models, limited volumes”. Even so, one of those five introductions due in 2026 changes everything.
Ferrari Luce is Ferrari’s most disruptive car ever
2026 will go down as the year Ferrari launched its first 100% electric model. For the first time there will be a Ferrari with no mechanical heart at all: no V12, V8 or V6. Just electrons. It will use four electric motors (one per wheel) and is claimed to deliver more than 1000 hp. Power comes from an 800 V battery rated at 122 kWh gross, with a promised driving range of more than 500 km.
It is called the Ferrari Luce, and it will be unlike any Ferrari before it-yet it will not be a supercar. It sits closer to the Purosangue, taking the form of a four-door, four-seat crossover. The full reveal is scheduled for May, but Ferrari has already shown the Luce’s interior-and that, on its own, is presented as a revolution.
Created in collaboration with LoveFrom-the creative collective founded by Sir Jony Ive (best known for designing the iPhone) and Marc Newson-the Luce steps away from the minimalist, overly screen-led direction that dominates many current electric cars.
Screens still exist, but the displays reimagine analogue instruments, and physical controls make a decisive return. Buttons, knobs and switches reinforce a tactile interaction that no display can truly replace. Material choices also mark a break with recent Ferrari convention: carbon fibre is absent, replaced by 100% recycled CNC-machined aluminium and glass (Corning Fusion5) instead of plastic. The intent is durability, precision and… ageing with dignity.
If the exterior lives up to the cabin, the Luce could become more than Ferrari’s first electric car. It could read as a statement of intent about where the brand wants to take its design language.
Four unknowns for Ferrari’s 2026 launches
Of the five new models Ferrari has promised for 2026, only the Luce has been officially confirmed. The remaining four sit firmly in the realm of expectation and speculation.
One of the most likely arrivals this year is a convertible version of the Amalfi, the twin-turbo V8 coupé that replaced the Roma. Beyond that, the picture is unclear: anything from more extreme versions of the 12Cilindri and 296, to a fresh Purosangue variant, to a new addition to the Icona line-the most recent being the Daytona SP3 in 2021-remains possible.
It is hard to imagine any of them taking the spotlight away from the Luce. Even so, it is worth stressing that this electric model does not signal the beginning of the end for combustion engines in Maranello. A second electric Ferrari that had been planned has, for now, been pushed back by two years to 2028 due to a lack of interest from the brand’s customers.
In fact, Ferrari has revised its forecast for how its range will be split by 2030, flipping the expected balance between electric models and combustion cars: it now anticipates 40% combustion, 40% hybrids and 20% electric. Like mass-market manufacturers, Ferrari is adjusting to the market’s real pace.
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